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Speeding To Read, named the “Best Youth Marketing Initiative” for 2014 by the NASCAR industry, is an incentive-based, NASCAR and INDYCAR–themed reading program created by Texas Motor Speedway in 2011 to encourage elementary school students to read more frequently during the school year. The reading guidelines have been established by elementary school principals and administrators to coincide with their reading programs.
Student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of Speeding To Read champions.
At each of the four turns (or quarters during a school year), Texas Motor Speedway provides trophies to the top individuals and a year-round plaque for each school to recognize their top K-2 and 3-5 classrooms through each turn. At year’s end, the top individuals, classrooms and school champions are recognized and earn an array of prizes ranging from trophies to race tickets.
Speeding To Read kicks off in September with “Start Your Reading Engines” assemblies at all the schools competing in the program. Texas Motor Speedway plays host to the Speeding To Read Championship Assembly in May to crown the individual, classroom and school champions with NASCAR and INDYCAR drivers serving as special guests at the events. For 2017-18, Texas Motor Speedway will play host to two championship assemblies on consecutive days in May to accommodate the number of schools and students.
Texas Motor Speedway partnered with Northwest ISD’s Clara Love Elementary in Justin for the pilot program with its 625 students and faculty in the 2011-12 school year. It was deemed a success by school administrators as 96 percent of the student body met their reading goals and read more than 80,000 books. As a result, the program was expanded in the Northwest ISD and the district has become a foundation for schools participating annually.
With Northwest ISD serving as the anchor district annually, Texas Motor Speedway began an outreach to add pilot programs in other Dallas-Fort Worth Metroplex districts beginning in the 2013-14 school year.
Since the program’s inception, Speeding To Read has enriched a total of 43 schools and nearly 24,000 students, including those in other ISDs such as Dallas, Fort Worth, Denton, Lewisville, Crowley and Eagle Mt.-Saginaw. In the program’s six-year existence, the 43 schools and 23,674 students that have participated have combined to read nearly 3.7 million books.
For 2017-18, Speeding To Read will have a record number of schools (21) and students (12,061) participating in the program as well as a new ISD (Mesquite) coming on board.
2017-18 CHAMPIONSHIP RESULTS - FINAL SCHOOL STANDINGS
|Lug Nut Division||Horsepower Division|
|1. Diamond Hill (Fort Worth ISD)||92%||1. Rayzor (Denton ISD)||100%|
|2. Henrie (Mesquite)||82%||2. McAuliffe (Lewisville)||90%|
|3. (tie) Carter Park (Fort Worth)
Manuel Jara (Fort Worth)
|4. Hargrave (Crowley)||58%|
|5. Brent (Little Elm)||11%||5. Cannaday (Mesquite)||32%|
|6. Gooch (Dallas)||23%|
|Burnout Division||Pit Stop Division|
|1. Lakeview (Northwest ISD)||82%||1. B.B. Owen (Lewisville ISD)||100%|
|2. Homestead (Lewisville)||78%||2. Vickery (Lewisville)||93%|
|3. Peters Colony (Lewisville)||76%||3. Seven Hills (Northwest)||82%|
|4. Shands (Mesquite)||59%||4. Black (Mesquite)||47%|
|5. Hughes (Northwest)||2%||5. Marsalis (Dallas)||11%|
Note – Percentage represents number of students at the schools that reached their reading goals during the competition.