LIONEL RACING LAUNCHING ‘DESIGN A DIE-CAST’ PROGRAM FOR TEXAS MOTOR SPEEDWAY’S SPEEDING TO READ SCHOOLS

January 13, 2015
  • Students From Seven Local Elementary Schools Receiving Unique Opportunity To Design Their Own NASCAR Sprint Cup Series Car Paint Schemes
  • Winning Designs To Be Recreated On Actual 1:24 Scale Die-Cast Produced By Lionel Racing And Presented To Students

FORT WORTH, Texas (January 13, 2015) – Lionel Racing, the Official Die-Cast of NASCAR, is presenting the seven elementary schools and more than 3,500 students participating in Texas Motor Speedway’s Speeding To Read program with an opportunity to exhibit their artistic talents with its “Design A Die-Cast” competition.

Lionel Racing LogoLionel Racing, in conjunction with Texas Motor Speedway and NASCAR, has created a program where kindergarten through fifth-grade students will design their own paint scheme for a NASCAR Sprint Cup Series car and the winner’s design will be recreated and produced on an actual 1:24 scale, hood-opening, trunk-opening die-cast. A winner will be selected in both the K-2nd grade division and 3rd-5th grade division and have their car presented to them in an acrylic case.

The two winners also will receive tickets to the Duck Commander 500 NASCAR Sprint Cup Series race Saturday, April 11, at Texas Motor Speedway while their classmates will receive 1:64 scale Lionel Racing-branded die-casts as an additional benefit.

“Developing an early love of reading is so important to a child’s on-going education and growth,” Lionel President Howard Hitchcock said. “We commend our friends at Texas Motor Speedway for encouraging students to discover the joy of reading through Speeding To Read, and we can’t wait to see the cars the students design.”

The seven schools competing in the fourth year of the Speeding To Read program designed by Texas Motor Speedway encompass four school districts (Denton, Eagle Mountain-Saginaw, Fort Worth and Northwest) in the Dallas/Fort Worth Metroplex. The schools consist of reigning champion Roanoke, Argyle’s E.P. Rayzor, Haslet’s J.C. Thompson and Fort Worth’s Carroll Peak, Eagle Mountain, Nance and Riverside Applied Learning Center.

Students are eligible for the Lionel Racing “Design A Die-Cast” competition only if they have met or exceeded their reading goals at the current midpoint of the Speeding To Read school year-long competition.

The competition begins this week at the schools and the students will have nearly a month to produce their design on a NASCAR Sprint Cup Series car template sheet that consists of side and overhead views of the vehicle. Each school will vote on and submit their top design in grades K-2 and 3-5 to Texas Motor Speedway, where speedway officials and Lionel Racing will determine the winners. The designs will be judged on originality and incorporating reading and/or school elements into the design as well as having an orderly appearance that can be transferred to an authentic die-cast.

Speeding to Read LogoThe winners will be presented with their die-casts at their respective schools during a full-student assembly during the week of the April 9-11 Duck Commander 500 NASCAR doubleheader weekend.

“Lionel Racing is giving the students a tremendous opportunity to show off their artistic talents as a result of achieving their reading goals in Speeding To Read,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “I’m looking forward to the excitement surrounding a child’s design coming to life and being presented to them on an actual die-cast in front of all of their classmates.”

About “Speeding To Read”: The mission of Texas Motor Speedway’s Speeding To Read program is to utilize motorsports, its drivers and our races to incentivize elementary school children to read more frequently and enrich their educational experience and future. Speeding To Read is an incentive-based, motorsports-themed reading program created by Texas Motor Speedway to encourage elementary school students to read more frequently during the school year. The student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of Speeding To Read champion. Since Speeding To Read began with a one-school pilot program in 2011-12, the program has reached more than 8,600 students that have combined to read over 1.3 million books.

About Lionel Racing: A division of the iconic Lionel Trains company, Lionel Racing is The Official Die-Cast of NASCAR and the market leader in the design, promotion and distribution of licensed die-cast race cars. Based in Concord, NC, Lionel Racing has the pulse of the motorsports community and is committed to giving fans the very best in die-cast collectibles. For more information, visit www.lionelracing.com.

For more information, contact TMS Media Relations at (817) 215-8520 or [email protected].