September 8, 2015

FORT WORTH, Texas (September 8, 2015) – Eleven elementary schools, representing more than 6,500 students and seven independent school districts in the Dallas/Fort Worth Metroplex, will be taking part in Texas Motor Speedway’s SPEEDING TO READ educational program for 2015-16.

SPEEDING TO READ, named the “Best Youth Marketing Initiative” by the NASCAR industry this past year, enters its fifth year with schools representing the Crowley, Dallas, Denton, Eagle Mountain-Saginaw, Fort Worth, Lewisville and Northwest Independent School Districts. The schools competing consist of defending champion E.P. Rayzor of the Denton ISD; J.A. Hargrave of the Crowley ISD; Nathan Adams of the Dallas ISD; Northbrook of the Eagle Mountain-Saginaw ISD; Carroll Peak and Riverside Applied Learning Center of the Fort Worth ISD; Old Settlers and Rockbrook of the Lewisville ISD; and Samuel Beck, Sendera Ranch and O.A. Peterson of the Northwest ISD.

Texas Motor Speedway’s SPEEDING TO READ program utilizes motorsports, NASCAR and INDYCAR drivers and its races to incentivize elementary school children to read more frequently and enrich their educational experience and future. Entering this year’s competition, 22 schools have participated in the program and combined to read more than 1.9 million books since SPEEDING TO READ began in 2011 with a modest pilot program at Justin’s Clara Love Elementary of the Northwest ISD. Last year, seven schools and 3,500 students competed and combined to read 533,707 books during the nine-month competition.

The competition officially begins Wednesday at the 11 schools and will be followed by the SPEEDING TO READ kick-off assembly with the schools and a guest visit by a NASCAR driver on Tuesday, Sept. 29, at the speedway.

“We have a tremendous and diverse group of 11 schools that encompass a program-high seven school districts, including three that are new to SPEEDING TO READ,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “This group has the potential to become the second group of schools in our program to read more than one million books combined in the school year. We’re pleased to have the opportunity to make a positive impact on so many children in various communities.”

The schools will be divided into two divisions – Frontstretch and Backstretch – based off their 2015-16 enrollments. The Frontstretch Division will be composed of O.A. Peterson, Samuel Beck, Rockbrook, Old Settlers and Northbrook. The Backstretch Division will be made up of Rayzor, Sendera Ranch, Nathan Adams, J.A. Hargrave, Carroll Peak and Riverside Applied Learning Center.

The student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of SPEEDING TO READ champions. Texas Motor Speedway rewards students throughout the year for their reading prowess, ranging from trophies to tickets to NASCAR and INDYCAR races at Texas Motor Speedway. Individual grade, division and overall champions will be crowned during the SPEEDING TO READ championship assembly at Texas Motor Speedway in late May.

An additional benefit of the SPEEDING TO READ program will be the Lionel Racing “Design A Die-cast” competition, which debuted last year. Students who meet or exceed their reading goals will get the opportunity to participate in the art competition, where they design their own paint scheme for a NASCAR Sprint Cup Series car. The top design from Grades K-2 and 3-5 will be recreated and produced on an actual 1:24 scale, hood-opening, trunk-opening die-cast by Lionel Racing, the Official Die-Cast of NASCAR, and presented to the winning students.

Texas Motor Speedway’s SPEEDING TO READ program is supported by the following partners: aai Trophies and Awards of Plano, Domino’s, Kid’s Beach Club, Lionel Racing, NASCAR, Score A Goal in the Classroom, Speedway Children’s Charities-Texas Chapter, The Speedway Club, Toyota of Fort Worth, Verizon IndyCar Series and Woolley’s Frozen Custard.

For more information on Texas Motor Speedway’s SPEEDING TO READ, please visit